Reply To: Niches

By Luke Durack

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Luke Durack

    Thanks for the further input folks. I have thought about the reciprocal arrangement but its another thing thats a bit tricky without a portfolio of my own work as yet. This weeks talk on the premium positioning was encouraging. From my understanding the niche we are looking at is there primarily for a particular marketing campaign and does not necessarily need to underpin the whole business. With that in mind I feel like a can take a bit more of a risk with what that niche might be. Rooftop additions to existing apartment buildings, sub divisions and duplex developments for example.