Reply To: I am continually discovering through AMA simple aspects of my business that, if applied, make a exponential difference. One aspect I have not seen discussed yet is site signs. Any thoughts?

By John Jones

Home Forums I am continually discovering through AMA simple aspects of my business that, if applied, make a exponential difference. One aspect I have not seen discussed yet is site signs. Any thoughts? Reply To: I am continually discovering through AMA simple aspects of my business that, if applied, make a exponential difference. One aspect I have not seen discussed yet is site signs. Any thoughts?

#3593
John Jones
Participant

Signs on every jobsite!!! Except, jobs that maybe don’t represent you or your target market. I used to be under the impression that every lead was a good lead. Every referral a good referral. BUT, I was speaking to a builder not long ago, and he said something that stuck with me: “Crappy projects (low budget projects, compromised projects) get Crappy referrals.” I thought about it… no bathroom remodel ever got me a $2.5M house project. That said, every project that hits your niche, absolutely get your jobsite sign out. You’ll get a million calls from painters, flooring guys, sheetrockers, but the handful you get from homeowners or decision makers who appreciate your design will be priceless.