Win Back Email

Use this one line email to re-connect with people who contacted you but never went ahead with a project. Feel free to adapt as needed to suit your firm’s specialty and the actual inquiry (custom home, renovation, office building, tenant improvement, etc.). Don’t be fooled by the simplicity of this email. That is part of the reason why it is so powerful. Many architects have picked up new projects instantly after sending this email out.

Subject: [their first name]

Body: Hi Mike – are you still considering renovating your home?

-[your name]

If you send this to 20 contacts who had previously inquired about your services, there is a good chance that a handful will reply and say “yes” and you have now reopened the conversation. It may be a better time for them to pursue this further – and you may just get a good shot to win their contract.